'''Web''' analytics means tracking website users and deriving insights or value from those data.
== Local Tools ==
An excellent program for analytics is '''[[AWStats]]'''. The nice thing about AWStats, aside from it being free open-source software, is that it's locally installed on your system and so there is no third party. You have your stats, and nobody else does.
Another excellent tool for analytics is '''[http://piwik.org/what-is-piwik/ Piwik]'''. Again, Piwik is hosted on your own infrastructure so nobody else has your data.
{{#ev:youtube|https://www.youtube.com/watch?v=OslfF_EH81g}}
[[wp:Webtrends]] is a commercial product and is focused on the SaaS model, but it supposedly is still available as a software product.
== Services ==
Most Analytics systems today are offered as a service. Chief among those is [https://www.google.com/analytics/ Google Analytics] (or GA for short). However, Google isn't the only game in town. An interesting complement or alternative is [[wikipedia:HubSpot|HubSpot]].
== WikiMedia Foundation Analytics ==https://analytics.wikimedia.org/ Great stats on OS, browser, editors, page views, and many dashboards for [[foundation:home|Wikimedia Foundation]] projects.
# https://analytics.wikimedia.org/ Great stats on OS, browser, editors, page views, and many dashboards for [[foundation:home|Wikimedia Foundation]] projects.# Lots of Kibana powered dashboards https://wikimedia.biterg.io/app/kibana#/dashboards?_g=h@44136fa# https://wikimedia.biterg.io/app/kibana#/dashboard/Overview?_g=h@44136fa&_a=h@cb9eb2e# The GitHub (clone) of the Wikimedia MediaWiki project provides insights to the '''Contributors''' https://github.com/wikimedia/mediawiki/graphs/contributors# The pingback service relies on [[mediawikiwiki:Manual:$wgPingback|$wgPingback]] to power the graphs at https://pingback.wmflabs.org/#unique-wiki-count These graphs are '''anonymous basic system information''' such as MediaWiki version, OS, PHP version, database, etc. The web installer asks if you want to opt-in. The tarball/git source defaults to "off". It would be nice if this defaulted to 'on' so we could get more accurate statistics.# The extjsonuploader tool https://wikitech.wikimedia.org/wiki/Tool:Extjsonuploader https://extjsonuploader.toolforge.org/ makes all '''MediaWiki extensions' metadata''' available in Lua or JSON. It is used on mediawiki.org to power the infoboxes with info about popularity etc. <br /> == In-wiki Analytics ==
To implement '''Google Analytics''' in your wiki, you should not use the googleAnalytics extension or others as they have some shortcomings pointed out by [[mw:User:Dantman/Analytics_integration | Dantman]]. Instead, he offers up a better approach: putting the code right in your [[mw:Manual:LocalSettings.php|LocalSettings]] file.
== Analyzing your competitors ==
A few sites provide insights to any public website.
* https://www.quantcast.com/
* http://www.semrush.com/
*https://www.quantcast.com/*http://www.semrush.com/ == Enterprise Analytics ==
There are of course larger analytics platforms or services for enterprise customers. E.g. https://www.ibm.com/analytics/watson-analytics/ from IBM
[[Category:Company]]
[[Category:Wiki]]
<references />