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468 bytes added ,  15:15, 28 July 2015
Created page with "Customer Relationship Management, or more broadly '''Constituent Relationship Management''' In traditional organizations, there is a barrier between customers and the company..."
Customer Relationship Management, or more broadly '''Constituent Relationship Management''' In traditional organizations, there is a barrier between customers and the company. It's called Sales and Marketing. For non-profits, member organizations and groups of all kinds (including non-traditional companies), it makes more sense to view all relationships as important. For these groups, managing relationships is the special purpose that [[CiviCRM]] was made for.
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