Changes

At Coastal Trails Coalition, we've sought to improve operations for quite some time. A systematic review of the tools, people and processes involved has led to the focus on implementing a Constituent Relationship Management (CRM) system. A comprehensive CRM system serves as the digital control center for the organization. As is typical, our data are spread across multiple systems and functions which leads to a host of operational problems such as inefficiency, lack of responsiveness, duplication of effort, and generally making it truly difficult to aggregate in a way that allows for a holistic view of relevant information. A CRM can dramatically improve this situation.