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Reading / References

Hourly Billing

By and large, firms continue to bill by the hour, similar to lawyers or CPA’s. Large creative agencies in New York typically average over $600+ per hour while $300+ per hour is considered standard in most other regions (according to the American Association of Advertising Agencies). In smaller regions or markets, you can expect to pay anywhere from $95-$225 per hour depending on the service and the skill of the person supplying that service. More and more agencies have gone to a “blended rate” — a rough average rate for all services and skill levels. This keeps the accounting simple, and with smaller agencies, it can work in favor of the client since they will get even senior level staff involvement at an average rate.

https://beaconmm.com/how-much-does-cost-hire-agency/