Difference between revisions of "Analytics"

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'''Web''' analytics means tracking website users and deriving insights or value from those data.
 
'''Web''' analytics means tracking website users and deriving insights or value from those data.
  
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==Local Tools==
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== Local Tools ==
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An excellent program for analytics is '''[[AWStats]]'''.  The nice thing about AWStats, aside from it being free open-source software, is that it's locally installed on your system and so there is no third party.  You have your stats, and nobody else does.   
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An excellent program for analytics is [[AWStats]].  The nice thing about AWStats, aside from it being free open-source software, is that it's locally installed on your system and so there is no third party.  You have your stats, and nobody else does.  Another excellent tool for analytics is [http://piwik.org/what-is-piwik/ Piwik].  Again, Piwik is hosted on your own infrastructure so nobody else has your data.
  
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Another excellent tool for analytics is '''[http://piwik.org/what-is-piwik/ Piwik]'''.  Again, Piwik is hosted on your own infrastructure so nobody else has your data.
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[[wp:Webtrends]] is a commercial product and is focussed on the SaaS model, but it supposedly is still available as a software product.
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{{#ev:youtube|https://www.youtube.com/watch?v=OslfF_EH81g}}
 
  
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== Services ==
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'''Open Web Analytics''' is another Open Source option and has nice features <ref>http://www.openwebanalytics.com/?page_id=158</ref> like JavaScript heatmaps. The website looks a bit dated, but the project seems to be active on GitHub, where the documentation lives in the wiki. https://github.com/padams/Open-Web-Analytics/  OWA has integrations for Drupal, MediaWiki and WordPress
 
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[[wp:Webtrends]] is a commercial product and is focused on the SaaS model, but it supposedly is still available as a software product.
 
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==Services==
 
 
Most Analytics systems today are offered as a service.  Chief among those is [https://www.google.com/analytics/ Google Analytics] (or GA for short).  However, Google isn't the only game in town.  An interesting complement or alternative is [[wikipedia:HubSpot|HubSpot]].
 
Most Analytics systems today are offered as a service.  Chief among those is [https://www.google.com/analytics/ Google Analytics] (or GA for short).  However, Google isn't the only game in town.  An interesting complement or alternative is [[wikipedia:HubSpot|HubSpot]].
  
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==WikiMedia Foundation Analytics==
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== In-wiki Analytics ==
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To implement Google Analytics in your wiki, you should not use the googleAnalytics extension or others as they have some shortcomings pointed out by [[mw:User:Dantman/Analytics_integration | Dantman]].  Instead, he offers up a better approach: putting the code right in your [[mw:Manual:LocalSettings.php|LocalSettings]] file.
  
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# https://analytics.wikimedia.org/ Great stats on OS, browser, editors, page views, and many dashboards for [[foundation:home|Wikimedia Foundation]] projects.
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== Analyzing your competitors ==
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# Lots of Kibana powered dashboards https://wikimedia.biterg.io/app/kibana#/dashboards?_g=h@44136fa
 
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# https://wikimedia.biterg.io/app/kibana#/dashboard/Overview?_g=h@44136fa&_a=h@cb9eb2e
 
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# The GitHub (clone) of the Wikimedia MediaWiki project provides insights to the '''Contributors''' https://github.com/wikimedia/mediawiki/graphs/contributors
 
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# The pingback service relies on [[mediawikiwiki:Manual:$wgPingback|$wgPingback]] to power the graphs at https://pingback.wmflabs.org/#unique-wiki-count These graphs are '''anonymous basic system information''' such as MediaWiki version, OS, PHP version, database, etc. The web installer asks if you want to opt-in. The tarball/git source defaults to "off".  It would be nice if this defaulted to 'on' so we could get more accurate statistics.
 
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# The extjsonuploader tool https://wikitech.wikimedia.org/wiki/Tool:Extjsonuploader https://extjsonuploader.toolforge.org/ makes all '''MediaWiki extensions' metadata''' available in Lua or JSON. It is used on mediawiki.org to power the infoboxes with info about popularity etc.
 
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<br />
 
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==In-wiki Analytics==
 
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To implement '''Google Analytics''' in your wiki, you should not use the googleAnalytics extension or others as they have some shortcomings pointed out by [[mw:User:Dantman/Analytics_integration | Dantman]].  Instead, he offers up a better approach: putting the code right in your [[mw:Manual:LocalSettings.php|LocalSettings]] file.
 
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==Analyzing your competitors==
 
 
A few sites provide insights to any public website.
 
A few sites provide insights to any public website.
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* https://www.quantcast.com/
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* http://www.semrush.com/
  
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*https://www.quantcast.com/
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== Enterprise Analytics ==
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*http://www.semrush.com/
 
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==Enterprise Analytics==
 
 
There are of course larger analytics platforms or services for enterprise customers.  E.g. https://www.ibm.com/analytics/watson-analytics/ from IBM
 
There are of course larger analytics platforms or services for enterprise customers.  E.g. https://www.ibm.com/analytics/watson-analytics/ from IBM
  
 
[[Category:Services]]
 
[[Category:Services]]
 
[[Category:Company]]
 
[[Category:Company]]
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[[Category:Wiki]]
 
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<references />
 

Revision as of 10:50, 21 March 2016

Web analytics means tracking website users and deriving insights or value from those data.

Local Tools[edit | edit source]

An excellent program for analytics is AWStats. The nice thing about AWStats, aside from it being free open-source software, is that it's locally installed on your system and so there is no third party. You have your stats, and nobody else does. Another excellent tool for analytics is Piwik. Again, Piwik is hosted on your own infrastructure so nobody else has your data.

wp:Webtrends is a commercial product and is focussed on the SaaS model, but it supposedly is still available as a software product.

Services[edit | edit source]

Most Analytics systems today are offered as a service. Chief among those is Google Analytics (or GA for short). However, Google isn't the only game in town. An interesting complement or alternative is HubSpot.

In-wiki Analytics[edit | edit source]

To implement Google Analytics in your wiki, you should not use the googleAnalytics extension or others as they have some shortcomings pointed out by Dantman. Instead, he offers up a better approach: putting the code right in your LocalSettings file.

Analyzing your competitors[edit | edit source]

A few sites provide insights to any public website.

Enterprise Analytics[edit | edit source]

There are of course larger analytics platforms or services for enterprise customers. E.g. https://www.ibm.com/analytics/watson-analytics/ from IBM

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