Difference between revisions of "Analytics"
(→WikiMedia Foundation Analytics: add some references discussed in EMWCon Spring 2023) |
(Adds OWA) |
||
| (One intermediate revision by one other user not shown) | |||
| Line 1: | Line 1: | ||
'''Web''' analytics means tracking website users and deriving insights or value from those data. | '''Web''' analytics means tracking website users and deriving insights or value from those data. | ||
| − | ==Local Tools== | + | == Local Tools == |
| − | An excellent program for analytics is | + | An excellent program for analytics is [[AWStats]]. The nice thing about AWStats, aside from it being free open-source software, is that it's locally installed on your system and so there is no third party. You have your stats, and nobody else does. |
| − | Another excellent tool for analytics is | + | Another excellent tool for analytics is [http://piwik.org/what-is-piwik/ Piwik]. Again, Piwik is hosted on your own infrastructure so nobody else has your data. |
| − | {{#ev:youtube|https://www.youtube.com/watch?v=OslfF_EH81g}} | + | {{#ev:youtube|https://www.youtube.com/watch?v=OslfF_EH81g}} |
| + | Open Web Analytics is another Open Source option and has nice features <ref>http://www.openwebanalytics.com/?page_id=158</ref> like JavaScript heatmaps. The website looks a bit dated, but the project seems to be active on GitHub, where the documentation lives in the wiki. https://github.com/padams/Open-Web-Analytics/ OWA has integrations for Drupal, MediaWiki and WordPress | ||
| − | + | [[wp:Webtrends]] is a commercial product and is focussed on the SaaS model, but it supposedly is still available as a software product. | |
| − | + | == Services == | |
| − | |||
| − | ==Services== | ||
Most Analytics systems today are offered as a service. Chief among those is [https://www.google.com/analytics/ Google Analytics] (or GA for short). However, Google isn't the only game in town. An interesting complement or alternative is [[wikipedia:HubSpot|HubSpot]]. | Most Analytics systems today are offered as a service. Chief among those is [https://www.google.com/analytics/ Google Analytics] (or GA for short). However, Google isn't the only game in town. An interesting complement or alternative is [[wikipedia:HubSpot|HubSpot]]. | ||
| − | == | + | == In-wiki Analytics == |
| + | To implement Google Analytics in your wiki, you should not use the googleAnalytics extension or others as they have some shortcomings pointed out by [[mw:User:Dantman/Analytics_integration | Dantman]]. Instead, he offers up a better approach: putting the code right in your [[mw:Manual:LocalSettings.php|LocalSettings]] file. | ||
| − | + | == Analyzing your competitors == | |
| − | |||
| − | |||
| − | |||
| − | |||
| − | |||
| − | |||
| − | |||
| − | |||
| − | |||
| − | |||
| − | |||
| − | ==Analyzing your competitors== | ||
A few sites provide insights to any public website. | A few sites provide insights to any public website. | ||
| + | * https://www.quantcast.com/ | ||
| + | * http://www.semrush.com/ | ||
| − | + | == Enterprise Analytics == | |
| − | |||
| − | |||
| − | ==Enterprise Analytics== | ||
There are of course larger analytics platforms or services for enterprise customers. E.g. https://www.ibm.com/analytics/watson-analytics/ from IBM | There are of course larger analytics platforms or services for enterprise customers. E.g. https://www.ibm.com/analytics/watson-analytics/ from IBM | ||
| Line 41: | Line 28: | ||
[[Category:Company]] | [[Category:Company]] | ||
[[Category:Wiki]] | [[Category:Wiki]] | ||
| − | |||
Revision as of 10:20, 13 April 2017
Web analytics means tracking website users and deriving insights or value from those data.
Contents
Local Tools[edit | edit source]
An excellent program for analytics is AWStats. The nice thing about AWStats, aside from it being free open-source software, is that it's locally installed on your system and so there is no third party. You have your stats, and nobody else does.
Another excellent tool for analytics is Piwik. Again, Piwik is hosted on your own infrastructure so nobody else has your data.
Open Web Analytics is another Open Source option and has nice features [1] like JavaScript heatmaps. The website looks a bit dated, but the project seems to be active on GitHub, where the documentation lives in the wiki. https://github.com/padams/Open-Web-Analytics/ OWA has integrations for Drupal, MediaWiki and WordPress
wp:Webtrends is a commercial product and is focussed on the SaaS model, but it supposedly is still available as a software product.
Services[edit | edit source]
Most Analytics systems today are offered as a service. Chief among those is Google Analytics (or GA for short). However, Google isn't the only game in town. An interesting complement or alternative is HubSpot.
In-wiki Analytics[edit | edit source]
To implement Google Analytics in your wiki, you should not use the googleAnalytics extension or others as they have some shortcomings pointed out by Dantman. Instead, he offers up a better approach: putting the code right in your LocalSettings file.
Analyzing your competitors[edit | edit source]
A few sites provide insights to any public website.
Enterprise Analytics[edit | edit source]
There are of course larger analytics platforms or services for enterprise customers. E.g. https://www.ibm.com/analytics/watson-analytics/ from IBM
