Category:CRM: Difference between revisions
Created page with "Customer Relationship Management, or more broadly '''Constituent Relationship Management''' In traditional organizations, there is a barrier between customers and the company..." |
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Customer Relationship Management, or more broadly '''Constituent Relationship Management''' In traditional organizations, there is a barrier between customers and the company. It's called Sales and Marketing. For non-profits, member organizations and groups of all kinds (including non-traditional companies), it makes more sense to view all relationships as important. For these groups, managing relationships is the special purpose that [[CiviCRM]] was made for. | Customer Relationship Management, or more broadly '''Constituent Relationship Management''' In traditional organizations, there is a barrier between customers and the company. It's called Sales and Marketing. For non-profits, member organizations and groups of all kinds (including non-traditional companies), it makes more sense to view all relationships as important. For these groups, managing relationships is the special purpose that [[CiviCRM]] was made for. | ||
What are some of the company-controlled (proprietary) competitors? Companies like Wild Apricot (formerly BonaSource, and now owned by Personify) run the membership management for [Essex County Trail Association] (ECTA)<ref>https://www.wildapricot.com/pricing https://www.wildapricot.com/meet-the-apricots</ref> | |||