Email Marketing: Difference between revisions
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They are related in that all major email service providers (GMail, HotMail, Yahoo!, Comcast, Verizon, etc) scan email '''content''' on the receiving side with some heuristics to determine a 'spam' score in addition to other more 'technical' measures. | They are related in that all major email service providers (GMail, HotMail, Yahoo!, Comcast, Verizon, etc) scan email '''content''' on the receiving side with some heuristics to determine a 'spam' score in addition to other more 'technical' measures. | ||
== Audience == | |||
http://emailclientmarketshare.com/ shows that GMail, which only accounted for 4% of market share in early 2013, accounts for 15% at the end of 2015. Know your market. Know the current devices and technologies in use to read email. | |||
== Content == | == Content == | ||
