Email Marketing: Difference between revisions
From Freephile Wiki
adds info/links about templates in CiviMail |
link to simple mail extension |
||
| Line 6: | Line 6: | ||
http://emailclientmarketshare.com/ shows that GMail, which only accounted for 4% of market share in early 2013, accounts for 15% at the end of 2015. Know your market. Know the current devices and technologies in use to read email. | http://emailclientmarketshare.com/ shows that GMail, which only accounted for 4% of market share in early 2013, accounts for 15% at the end of 2015. Know your market. Know the current devices and technologies in use to read email. | ||
== Content == | == Content and Tools == | ||
You want to do an email campaign. You need to know what works and what doesn't in email these days. Email is not the web. It's worse. | You want to do an email campaign. You need to know what works and what doesn't in email these days. Email is not the web. It's worse. | ||
A good tool to use for managing your Email Marketing, and actually your entire Customer/Constituent Relationships is [[CiviCRM]]. Marissa Porter of Arete Imagine (now Wanna Pixel) created [https://civicrm.org/blogs/marisaporter/were-bringing-new-responsive-email-templates-civicrm responsive email templates for CiviCRM] (The templates are included with CiviMail [https://raw.githubusercontent.com/civicrm/civicrm-core/master/xml/templates/message_templates/sample/Sample%20Responsive%20Design%20Newsletter%20-%20Single%20Column.tpl view single column]) | A good tool to use for managing your Email Marketing, and actually your entire Customer/Constituent Relationships is [[CiviCRM]]. Marissa Porter of Arete Imagine (now Wanna Pixel) created [https://civicrm.org/blogs/marisaporter/were-bringing-new-responsive-email-templates-civicrm responsive email templates for CiviCRM] (The templates are included with CiviMail [https://raw.githubusercontent.com/civicrm/civicrm-core/master/xml/templates/message_templates/sample/Sample%20Responsive%20Design%20Newsletter%20-%20Single%20Column.tpl view single column]) | ||
But you still need help. | Another possible tool to use is the [https://github.com/compucorp/uk.co.compucorp.civicrm.simplemail 'Simple Mail' extension] to CiviCRM. Built by [https://www.compucorp.co.uk/ Compucorp], this is supposedly a simpler interface than the standard CiviMail. | ||
But even with these great tools, you still need help. | |||
# The email standards project http://www.email-standards.org/ "Our mission is to drive the use and support of web standards in email, working with email client developers to ensure that emails render consistently. This is a community effort to improve the email experience for designers and readers, and we�d love your help." They have a "[http://dev.email-standards.org/clients/ clients]" page that shows which email clients actually fare well in an ACID test, and those that don't (looking at you Gmail and Hotmail) | # The email standards project http://www.email-standards.org/ "Our mission is to drive the use and support of web standards in email, working with email client developers to ensure that emails render consistently. This is a community effort to improve the email experience for designers and readers, and we�d love your help." They have a "[http://dev.email-standards.org/clients/ clients]" page that shows which email clients actually fare well in an ACID test, and those that don't (looking at you Gmail and Hotmail) | ||
