Analytics: Difference between revisions
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'''Web''' analytics means tracking website users and deriving insights or value from those data. | '''Web''' analytics means tracking website users and deriving insights or value from those data. | ||
== Local Tools == | ==Local Tools== | ||
An excellent program for analytics is '''[[AWStats]]'''. The nice thing about AWStats, aside from it being free open-source software, is that it's locally installed on your system and so there is no third party. You have your stats, and nobody else does. | An excellent program for analytics is '''[[AWStats]]'''. The nice thing about AWStats, aside from it being free open-source software, is that it's locally installed on your system and so there is no third party. You have your stats, and nobody else does. | ||
Another excellent tool for analytics is '''[http://piwik.org/what-is-piwik/ Piwik]'''. Again, Piwik is hosted on your own infrastructure so nobody else has your data. | Another excellent tool for analytics is '''[http://piwik.org/what-is-piwik/ Piwik]'''. Again, Piwik is hosted on your own infrastructure so nobody else has your data. | ||
{{#ev:youtube|https://www.youtube.com/watch?v=OslfF_EH81g}} | |||
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[[wp:Webtrends]] is a commercial product and is focused on the SaaS model, but it supposedly is still available as a software product. | [[wp:Webtrends]] is a commercial product and is focused on the SaaS model, but it supposedly is still available as a software product. | ||
== Services == | ==Services== | ||
Most Analytics systems today are offered as a service. Chief among those is [https://www.google.com/analytics/ Google Analytics] (or GA for short). However, Google isn't the only game in town. An interesting complement or alternative is [[wikipedia:HubSpot|HubSpot]]. | Most Analytics systems today are offered as a service. Chief among those is [https://www.google.com/analytics/ Google Analytics] (or GA for short). However, Google isn't the only game in town. An interesting complement or alternative is [[wikipedia:HubSpot|HubSpot]]. | ||
== WikiMedia Foundation Analytics == | ==WikiMedia Foundation Analytics== | ||
== In-wiki Analytics == | # https://analytics.wikimedia.org/ Great stats on OS, browser, editors, page views, and many dashboards for [[foundation:home|Wikimedia Foundation]] projects. | ||
# Lots of Kibana powered dashboards https://wikimedia.biterg.io/app/kibana#/dashboards?_g=h@44136fa | |||
# https://wikimedia.biterg.io/app/kibana#/dashboard/Overview?_g=h@44136fa&_a=h@cb9eb2e | |||
# The GitHub (clone) of the Wikimedia MediaWiki project provides insights to the '''Contributors''' https://github.com/wikimedia/mediawiki/graphs/contributors | |||
# The pingback service relies on [[mediawikiwiki:Manual:$wgPingback|$wgPingback]] to power the graphs at https://pingback.wmflabs.org/#unique-wiki-count These graphs are '''anonymous basic system information''' such as MediaWiki version, OS, PHP version, database, etc. The web installer asks if you want to opt-in. The tarball/git source defaults to "off". It would be nice if this defaulted to 'on' so we could get more accurate statistics. | |||
# The extjsonuploader tool https://wikitech.wikimedia.org/wiki/Tool:Extjsonuploader https://extjsonuploader.toolforge.org/ makes all '''MediaWiki extensions' metadata''' available in Lua or JSON. It is used on mediawiki.org to power the infoboxes with info about popularity etc. | |||
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==In-wiki Analytics== | |||
To implement '''Google Analytics''' in your wiki, you should not use the googleAnalytics extension or others as they have some shortcomings pointed out by [[mw:User:Dantman/Analytics_integration | Dantman]]. Instead, he offers up a better approach: putting the code right in your [[mw:Manual:LocalSettings.php|LocalSettings]] file. | To implement '''Google Analytics''' in your wiki, you should not use the googleAnalytics extension or others as they have some shortcomings pointed out by [[mw:User:Dantman/Analytics_integration | Dantman]]. Instead, he offers up a better approach: putting the code right in your [[mw:Manual:LocalSettings.php|LocalSettings]] file. | ||
== Analyzing your competitors == | ==Analyzing your competitors== | ||
A few sites provide insights to any public website. | A few sites provide insights to any public website. | ||
== Enterprise Analytics == | *https://www.quantcast.com/ | ||
*http://www.semrush.com/ | |||
==Enterprise Analytics== | |||
There are of course larger analytics platforms or services for enterprise customers. E.g. https://www.ibm.com/analytics/watson-analytics/ from IBM | There are of course larger analytics platforms or services for enterprise customers. E.g. https://www.ibm.com/analytics/watson-analytics/ from IBM | ||
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[[Category:Company]] | [[Category:Company]] | ||
[[Category:Wiki]] | [[Category:Wiki]] | ||
<references /> | |||