Difference between revisions of "Email Marketing"
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(adds info/links about templates in CiviMail) |
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http://emailclientmarketshare.com/ shows that GMail, which only accounted for 4% of market share in early 2013, accounts for 15% at the end of 2015. Know your market. Know the current devices and technologies in use to read email. | http://emailclientmarketshare.com/ shows that GMail, which only accounted for 4% of market share in early 2013, accounts for 15% at the end of 2015. Know your market. Know the current devices and technologies in use to read email. | ||
| − | == Content == | + | == Content and Tools == |
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You want to do an email campaign. You need to know what works and what doesn't in email these days. Email is not the web. It's worse. | You want to do an email campaign. You need to know what works and what doesn't in email these days. Email is not the web. It's worse. | ||
A good tool to use for managing your Email Marketing, and actually your entire Customer/Constituent Relationships is [[CiviCRM]]. Marissa Porter of Arete Imagine (now Wanna Pixel) created [https://civicrm.org/blogs/marisaporter/were-bringing-new-responsive-email-templates-civicrm responsive email templates for CiviCRM] (The templates are included with CiviMail [https://raw.githubusercontent.com/civicrm/civicrm-core/master/xml/templates/message_templates/sample/Sample%20Responsive%20Design%20Newsletter%20-%20Single%20Column.tpl view single column]) | A good tool to use for managing your Email Marketing, and actually your entire Customer/Constituent Relationships is [[CiviCRM]]. Marissa Porter of Arete Imagine (now Wanna Pixel) created [https://civicrm.org/blogs/marisaporter/were-bringing-new-responsive-email-templates-civicrm responsive email templates for CiviCRM] (The templates are included with CiviMail [https://raw.githubusercontent.com/civicrm/civicrm-core/master/xml/templates/message_templates/sample/Sample%20Responsive%20Design%20Newsletter%20-%20Single%20Column.tpl view single column]) | ||
| − | But you still need help. | + | Another possible tool to use is the [https://github.com/compucorp/uk.co.compucorp.civicrm.simplemail 'Simple Mail' extension] to CiviCRM. Built by [https://www.compucorp.co.uk/ Compucorp], this is supposedly a simpler interface than the standard CiviMail. |
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| + | But even with these great tools, you still need help. | ||
