Category:CRM

Customer Relationship Management, or more broadly Constituent Relationship Management In traditional organizations, there is a barrier between customers and the company. It's called Sales and Marketing. For non-profits, member organizations and groups of all kinds (including non-traditional companies), it makes more sense to view all relationships as important. For these groups, managing relationships is the special purpose that CiviCRM was made for.

What are some of the company-controlled (proprietary) competitors? Companies like Wild Apricot (formerly BonaSource, and now owned by Personify) run the membership management for [Essex County Trail Association] (ECTA)^[1]