Difference between revisions of "Email Marketing"

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This Rackspace article covers the 3 types of DNS records you need to know about for Email delivery: http://www.rackaid.com/blog/email-dns-records/
 
This Rackspace article covers the 3 types of DNS records you need to know about for Email delivery: http://www.rackaid.com/blog/email-dns-records/
  
Aside from domain SPF records, one option you have for sending is 'smart hosting' which is to say SMTP relaying your mail off to your service provider such as Google Apps.  See https://support.google.com/a/answer/176600?hl=en and/or https://support.google.com/a/answer/2956491?hl=en for how to configure your Google Apps domain for '''SMTP relaying'''.  Note too that you should set the 'Comprehensive mail storage setting' <ref>https://support.google.com/a/answer/3547347</ref> when using systems (like issue trackers) that deliver mail on behalf of users, via the SMTP relay and you wish copies of those messages to be stored in GMail.
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Aside from domain SPF records, one option you have for sending is '''SMTP relaying''' your mail off to your service provider such as Google Apps.  See  
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* [https://support.google.com/a/answer/2685650 Mail routing and delivery: Guidelines and best practices]
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* [https://support.google.com/a/answer/176600 Google Apps SMTP settings to send mail from a printer, scanner, or app]
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* [https://support.google.com/a/answer/2956491 SMTP relay service setting]
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for how to configure your Google Apps domain for '''SMTP relaying'''.  Note too that you should set the 'Comprehensive mail storage setting' <ref>https://support.google.com/a/answer/3547347</ref> when using systems (like issue trackers) that deliver mail on behalf of users, via the SMTP relay and you wish copies of those messages to be stored in GMail.
  
 
If you are going to send larger volumes of email that surpass the limits of your Google Apps account, you will want to use the services of SendGrid, Dyn, MailChimp (Mandrill<ref>They [http://thenextweb.com/dd/2016/02/25/in-hostile-move-mandrill-gives-all-developers-60-days-to-switch-to-paid-mailchimp-service/ cut off their free developer accounts] giving users 60 days to test and implement a new solution or pay for a MailChimp account</ref>) etc.  SendGrid actually has a free service tier for < 17,000 messages per month.  These services can not only handle the deliverability aspect, but also handle bounces on transactional email messages too.
 
If you are going to send larger volumes of email that surpass the limits of your Google Apps account, you will want to use the services of SendGrid, Dyn, MailChimp (Mandrill<ref>They [http://thenextweb.com/dd/2016/02/25/in-hostile-move-mandrill-gives-all-developers-60-days-to-switch-to-paid-mailchimp-service/ cut off their free developer accounts] giving users 60 days to test and implement a new solution or pay for a MailChimp account</ref>) etc.  SendGrid actually has a free service tier for < 17,000 messages per month.  These services can not only handle the deliverability aspect, but also handle bounces on transactional email messages too.

Revision as of 14:22, 4 March 2016

  1. https://support.google.com/a/answer/3547347
  2. They cut off their free developer accounts giving users 60 days to test and implement a new solution or pay for a MailChimp account
  3. listed at mw:Extension:SwiftMailer