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[http://wwwen.sugarcrmwikipedia.com org/wiki/Sugarcrm SugarCRM] is the world's leading Customer Relationship Management (CRM) software available with complete freedom under the GPL license. For companies that want more than freedom, SugarCRM Inc, fully backs the product with expert support, service, training and customization. SugarCRM offers several deployment options, including on-demand, on-premise and appliance-based solutions to suit customers' security, integration and configuration needs. Because CRM software captures the varied relationships between a company and it's sources of revenue, most businesses really stand to benefit from the intelligence provided by a CRM system. All companies already have 'ad-hoc' methods to track leads, contacts, customer accounts and the company interactions with these (e.g. spreadsheets, lists and email records). They may even have organized CRM solutions in place. Either way, once you decide to adopt an open and standards-based solution like SugarCRM, your first order of business will be to load it with your existing data. SugarCRM has importing (and exporting) utilities that make it easy to do this, so these wizards will not be the focus of this article. Instead, we'll focus on programmatic interaction with the system.

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