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link to Google performance
When organic search results aren't enough, you might eventually end up advertising on Google. Their regular ad platform is called AdWords.
But Search Engine Optimization isn't only about advertising. Actually, it starts with your development practices which truly optimize performance, accessibility, and platform responsiveness of your website. See the resources provided by Google on the subject: https://developers.google.com/web/fundamentals/performance/
Google has a new tool called '''Keyword Planner''' that replaces their former "Google Keyword Tool" <ref>https://support.google.com/adwords/answer/3141229</ref>
[[Category:Marketing]]
[[Category:Development]]
[[Category:Google]]
