Marketing: Difference between revisions
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There is a general [[:Category:Tools]], so here we'll highlight some tools specific to marketing - or as it is called "MarTech" (Marketing Technology). | |||
== | == Google Meridian == | ||
https:// | Google's marketing mix model, [https://developers.google.com/meridian Meridian], promises to help advertisers better measure their marketing impact across channels. Search Engine Land [https://searchengineland.com/google-meridian-all-users-451286 wrote about it] on Jan. 29, 2025 | ||
You can [https://searchengineland.com/exploring-meridian-googles-new-open-source-marketing-mix-model-438754 dig deeper in a separate article] written in March 2024 which was the early release. One aspect of Meridian - aside from using [[Artificial Intelligence]] - is that it's what enabled Google to eliminate 3rd-party cookies in Chrome. (If you hear the phrase "privacy durable", that's a way of saying "we can still spy on people without 3rd-party cookies".) | |||
To get started with Meridian, head over to their GitHub repository https://github.com/google/meridian | |||
[[Category:Marketing]] | [[Category:Marketing]] | ||