Marketing

There is a general Category:Tools, so here we'll highlight some tools specific to marketing - or as it is called "MarTech" (Marketing Technology).

Google Meridian

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels. Search Engine Land wrote about it on Jan. 29, 2025

You can dig deeper in a separate article written in March 2024 which was the early release. One aspect of Meridian - aside from using Artificial Intelligence - is that it's what enabled Google to eliminate 3rd-party cookies in Chrome. (If you hear the phrase "privacy durable", that's a way of saying "we can still spy on people without 3rd-party cookies".)

To get started with Meridian, head over to their GitHub repository https://github.com/google/meridian