Marketing: Difference between revisions

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Google's marketing mix model, [https://developers.google.com/meridian Meridian], promises to help advertisers better measure their marketing impact across channels. Search Engine Land [https://searchengineland.com/google-meridian-all-users-451286 wrote about it] on Jan. 29, 2025

You can [https://searchengineland.com/exploring-meridian-googles-new-open-source-marketing-mix-model-438754 dig deeper in a separate article] written in March 2024 which was the early release. One aspect of Meridian - aside from ~~leveraging AI~~ - is that it's ~~a response~~ to ~~eliminating~~ 3rd-party cookies in Chrome. (If you hear the phrase "privacy durable", that's a way ~~for~~ saying "we still spy on people without 3rd-party cookies")

You can [https://searchengineland.com/exploring-meridian-googles-new-open-source-marketing-mix-model-438754 dig deeper in a separate article] written in March 2024 which was the early release. One aspect of Meridian - aside from using [[Artificial Intelligence]] - is that it's what enabled Google to eliminate 3rd-party cookies in Chrome. (If you hear the phrase "privacy durable", that's a way of saying "we can still spy on people without 3rd-party cookies".)

To get started with Meridian, head over to their GitHub repository https://github.com/google/meridian

[[Category:Marketing]]

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 Google's marketing mix model, [https://developers.google.com/meridian Meridian], promises to help advertisers better measure their marketing impact across channels. Search Engine Land [https://searchengineland.com/google-meridian-all-users-451286 wrote about it] on Jan. 29, 2025
-You can [https://searchengineland.com/exploring-meridian-googles-new-open-source-marketing-mix-model-438754 dig deeper in a separate article] written in March 2024 which was the early release. One aspect of Meridian - aside from leveraging AI - is that it's a response to eliminating 3rd-party cookies in Chrome. (If you hear the phrase "privacy durable", that's a way for saying "we still spy on people without 3rd-party cookies")
+You can [https://searchengineland.com/exploring-meridian-googles-new-open-source-marketing-mix-model-438754 dig deeper in a separate article] written in March 2024 which was the early release. One aspect of Meridian - aside from using [[Artificial Intelligence]] - is that it's what enabled Google to eliminate 3rd-party cookies in Chrome. (If you hear the phrase "privacy durable", that's a way of saying "we can still spy on people without 3rd-party cookies".)
 To get started with Meridian, head over to their GitHub repository https://github.com/google/meridian
 [[Category:Marketing]]